Published On: Tue, Jul 9th, 2019

Facebook is still trying to figure out how to make viral apps

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Facebook is still trying to figure out how to make hit apps outside of its core service.

The social network announced that it’s forming a new group called “NPE,” which will work on experimental apps “focused on giving people entirely new experiences for building community.” 

It’s not clear how large the new team is, or how often new apps will be released, but Facebook said in a statement that all of NPE’s projects will launch with “NPE Team, from Facebook” branding (NPE stands for “New Product Experimentation.”) 

“This is a way for Facebook to develop new types of experiences for people and to try different ideas by creating small, focused apps in order to see whether people find certain features useful or engaging,” the company wrote, noting it anticipates “many failures” along the way. Read more…

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