Published On: Mon, Jun 10th, 2019

Ubisoft dog vs. Keanu Reeves is the E3 content we’ve been waiting for

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Yesterday, Microsoft gave us Keanu Reeves. Today, Ubisoft presents: dog.

The multi-day video game expo where hundreds of developers and publishers descend on downtown Los Angeles to market the hell out of their upcoming projects (aka “E3 2019”) hasn’t even officially begun, but already the battle for best publicity stunt is underway. And, as it turns out, Ubisoft is way in the lead.  

At the developer’s annual press conference on Monday afternoon, Ubisoft creators announced new titles, shared never-before-seen in-game footage, and welcomed Jon Bernthal, star of Ghost Recon Breakpoint and former The Walking Dead actor, to the stage with (wait for it) A DOG. Read more…

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